Thursday, March 17, 2011

Downtown Brainstorm to Focus on Addressing Perceptions

The Downtown Neighborhood Association (DNA) of Elgin invites the community to participate in Downtown Brainstorm #2, an interactive planning workshop about downtown Elgin and the DNA, on Tuesday, March 22 from 6-8PM at The Centre of Elgin's Heritage Ballroom, 100 Symphony Way.

The theme of this workshop will be “How do we continue to change the perception of downtown Elgin for the better?”

Proposed discussion topics include, but are not limited to:

• Proposed new downtown marketing and branding campaigns, including a new website
• Plans for marketing downtown's available commercial spaces and properties to potential tenants and buyers
• Accentuating the positives/eliminating the negatives through key marketing messages via social media, community outreach and other engagement tools
• Image enhancement through special events and promotions

The public is encouraged to attend this workshop to share ideas, meet new people and get involved in their community. To RSVP for Downtown Brainstorm #2, please contact the DNA at (847) 488-1456 or e-mail by Monday, March 21 at Noon. You can also RSVP via our Online RSVP Form.

In November of 2010, the DNA held its first Downtown Brainstorm Workshop in an effort to engage the Elgin community and encourage more involvement in downtown issues, happenings and DNA programming. Approximately 60 people attended this workshop and in a series of 3 roundtable rotations discussed topics such as special events, arts initiatives, property improvement, community outreach, “green” initiatives, new business recruitment, fundraising and marketing. Three reoccurring themes emerged from this workshop, upon which the DNA based its focus for programming and projects for 2011:

1.) More communication about who DNA is and what we do.
2.) Smaller, more frequent downtown events and promotions, especially in the arts.
3.) More marketing about the positive changes in downtown.

The DNA will provide an overview of how this feedback is being implemented in its current programming and projects at the workshop.

No comments: